Areas of Expertise
Product Creation & Merchandising
Line Architecture & Assortment Strategy
Athlete & Influencer Partnerships
Storytelling & Consumer Insights
FTWR/Apparel Development & Sample Management
As a Product Manager in Men’s Energy at Converse, I lead the creation and execution of footwear and apparel collections across global marketplaces, athlete partnerships, and culturally relevant energy moments. I work closely with design, development, planning, and marketing to build thoughtful assortments that balance creativity, brand vision, and commercial targets.
My work spans early concepting and line planning through pricing strategy, margin management, sample process, and final GTM delivery. I’m passionate about bringing product to life through clear storytelling, data‑driven decision making, and strong cross‑functional collaboration.
Whether working on athlete capsules, special projects, or seasonal inline assortments, I focus on creating product that feels meaningful, premium, and connected to the consumer.
Email
lovevictr@gmail.com