As a Sr. Product Manager in Men's Energy at Converse, I own the partnership strategy behind our biggest collaboration moments, working directly with external brands and athletes to structure deals and manage those relationships end to end. I work closely with design, development, planning, and marketing to bring these partnerships to life, balancing creative vision with real commercial targets like sell-through, inventory, and revenue.

My work spans everything from the early deal structuring and line planning through pricing, margin, and go to market execution. I rely a lot on data to guide decisions, tracking performance across sell-through, seasonal inventory, and project revenue to figure out what's working and where to adjust. I also make it a priority to build reports and dashboards myself so I always have a clear, current read on the business.

Whether it's a high profile collab like Tyler the Creator or Hello Kitty, or a seasonal inline assortment, my focus is on building partnerships and product that actually deliver results, both in terms of business performance and cultural relevance.