Coca-Cola
Product Manager: Love Victor
Footwear Designer: Matt Sleep & Deigo Solis
Apparel Designer: Nicole Divito
Founded in 1908 and 1886, respectively, Converse and Coca-Cola have each carved a place in culture—from courts and concerts to cafés and campuses. Now, we’re blending our visual languages in a fresh collection that’s nostalgic yet new, and nods to something classic while inviting a new generation to make it their own.
Everyone’s a Chuck.
Just gotta sign it.
“Bringing together Converse’s legacy of self-expression with Coca-Cola’s history of gathering people together, the collaboration is a celebration of the two cultural icons, reinterpreted from the angle of shared style, community and optimism. Vince Staples has been tapped to star as “Chuck” in the joint campaign, which was directed by Bradley Calder and captured by Sam Balaban.”
— Jaden Thompson