Kentucky x Nike: Bringing Back the '96 Denim Jerseys

1996 was a massive year for Kentucky basketball, that championship team is still legendary, and the denim jerseys from that era were just iconic. So for the 30th anniversary, we brought them back.

The players actually wore the denim jersey kits on court, and we also rolled out lifestyle versions so regular fans could cop them too, and scaled the whole thing through Nike so it wasn't just a small drop, it actually reached people.